Internet and Post Production Update

Frank DanCoolo: Paranormal Drug Dealer on Vimeo.

After reading Short of the Week's informative article about the Internet launch of fellow Toronto After Dark selection, "The Thomas Beale Cipher," I decided to follow a random smattering of their advice and did a casual re-launch of "Frank DanCoolo."

Readers here will know that "DanCoolo" has been up on my personal site now for over a year. It had already gotten the lion share of blog coverage, reviews and links it was going to get in its lifetime. So I set out to see if I could beat this dead horse as a dry run for "Doctor Glamour."

Given the minimal effort I put in and the staleness of the content, I think we did pretty well. Grabbing approx 16 thousand eyeballs and nearly three thousand plays, it was a good send off for a film that even io9.com  mentioned had been around for awhile.

But it also made me realize that I know jack about the Internet. After a few query emails to various blogs I don't even read, I was kind of at a loss. I'm going to need a real strategy for "Doctor Glamour," as I know it will appeal to several Internet niches (steampunks, comic fans, LGBT, vfx nerds, music fans) but I don't know what these people read or where to find them!

At the end of the day I'm encouraged that a lazy Sunday afternoon reaped such large rewards, but also daunted by the sea of far more successful films and Internet manipulators I must compete against next year.

In other news, "Doctor Glamour" post production is going great! I'm extremely short on cash, so figuring out how to pay for the last few steps (everything to do with sound, for instance) will be tricky, but I didn't decide to do this to get rich! Expect a trailer in September!